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Balancing Static and Dynamic: How Mailchimp Launched a New Entertainment Hub with Gatsby

Learn how Mailchimp used Gatsby to push the boundaries of what it means to be static.

When Mailchimp embarked on an ambitious new project to launch an entertainment platform — “Mailchimp Presents” — its digital partner Work & Co turned to Gatsby. They knew they needed the site to have the SEO benefits of a static site with the interactivity and personalization of dynamic elements. The new site would be a video- and image-rich hub for original content, and needed to rank high on organic search and deliver a dynamic experience for the site visitor.

Watch the webinar on demand to hear from Work & Co’s Amy Hollis and Sarah Mogin as well as Gatsby’s Dustin Schau, as they talk about how Mailchimp took advantage of Gatsby to push the boundaries of what it means to be static.

Dustin Schau, Head of Customer Success, Gatsby
Amy Hollis, Project Manager, Work & Co
Sarah Mogin, Developer, Work & Co

In this webinar, you’ll learn:

  • How Mailchimp balanced the need for a static site (for great performance) with dynamic data
  • How Work & Co built Mailchimp’s mobile first website with a modern tech stack
  • How Mailchimp created personalized content recommendations
  • How Mailchimp used Gatsby out-of-the-box features to create a WCAG AA accessible site

Watch the webinar

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